Building on its historic visual significance in the area, the new Bradmill aims to bring fresh perspectives to the Inner West. Frasers Property Australia and Bradmill invited the community to showcase their unique perspective of the Inner West through a public photography competition, celebrating the distinctive attributes of this part of Melbourne.
All amateur and professional photographers were invited to capture the heart and soul of Melbourne’s Inner West through their lens.
A select number of finalists were chosen by our panel of industry professionals and were exhibited at Grazeland in May 2023, where three winning entry prizes were up for grabs.
MEET THE JUDGES
"Chris Cincotta is a Melbourne based photographer and author. In addition to his work as a photographer, Chris is also the founder of the Humans in Melbourne Facebook page and @melbourneiloveyou Instagram page, which have become beloved platforms for showcasing the beauty and diversity of Melbourne."
"Kelly is the Marketing Manager for the Bradmill Yarraville development by Frasers Property. With a diverse background in property, music and tourism, Kelly has witnessed the powerful role photography plays in bringing to life both brands and individual people’s stories. During her time working in property development in Australia and abroad, Kelly has developed a love for capturing the beauty of buildings – old and new – and the vibrancy and eclecticism of city life."
"Julian Hills is one of Australia’s most exciting chefs. He grew up on a 40-acre hobby farm in Victoria’s Strzelecki Ranges and took up cooking to pay for his fine arts and ceramics degree at RMIT. After earning recognition in the kitchen at Paringa Estate on the Mornington Peninsula he went on to open Navi in 2018 in Yarraville to excellent reviews. His connection to fine arts is still very present- visible in the plates and bowls at Navi, which Julian throws himself. Julian was recently crowned the The Age Good Food Guide 2023 Chef of the Year."
"Shane Nagle, renowned for his portrait and headshot photography both in street and corporate settings, will also adjudicate the entries. His extensive experience with budding creative minds as a Design Educator at Swinburne University will ensure each entry is considered on both artistic and technical merits."
"Theo Della Bosca is a seasoned property professional with a keen eye for crafting urban spaces that enrich people's lives. With an impressive track record of industry awards and happy customers, Theo specialises in mixed-use, urban renewal projects. His passion for art and design infuses every project with a touch of creativity and flair."
"Milan is a highly experienced Design Director with over 20 years of creative experience in the advertising and marketing industry. With a passion for visual storytelling, Milan has always been drawn to the power of photography as a means of capturing unique moments and telling compelling stories."
DISCOVER THE NEXT CHAPTER OF BRADMILL
Located only 7.5km from the CBD, Bradmill’s 26-hectare site will offer a rare opportunity for families and individuals to come together, in the heart of Yarraville.